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Descriptive statistics, Predictive modelling, Segmentation analysis & other analytical techniques

Descriptive statistics - basic overview of data

  • Averages, frequency counts, cross-tabulations 

  • Finding relationships within data 

Predictive modelling / Key driver analysis  - predicting outcomes

  • Traditional regression modelling 

  • Machine learning models

  • Rule induction models

  • Time series and forecasting

Segmentation analysis - finding groupings within data

  • Factor analysis

  • Cluster analysis

  • Decision trees 

Other analytical techniques 

  • Scale and rater reliability

  • Association rules

  • Bayesian statistics

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